Associations, Clubs and Organization Keep & Develop Members with iPhone Apps
Associations, clubs and organizations all have the need to continually engage their membership by way of news, events and opportunities, and since members are mobile especially during those events, there is better way to engage this community than by an iPhone App that is with them 24/7!
Professional Services Advertising and Marketing With iPhone Apps
The average age of the iPhone user is 37 years old according to Admob’s Mobile Metrics Report of 2010 – which is a perfect market for consumption of many professional services – and when the gender split of just over half of device users being male is taken into account, the potential market is extensive.
iPhone Pharmacist in Your Pocket
The pharmacy App is one of the most logical extensions of pharmaceutical marketing because of its relevance to consumers, who are now mobile enabled and consumptive consumers.
Social Networking Has Gone Mobile, Has Your Business?
Social activities occur in the moment and the delays involved in moving before a computer and only then relaying what you did, how you did it and when, make the social networking experience kind of stale. In mobile social networking your mobile device is more often than not used to let those in your community know where you are, or for determining where others in your community are currently located, to meet up or to see what’s happening in those locations right now.
Mobile Fundraising is For You
Mobile fund raising uses the mobile phone to raise funds for charities, not for profits, political candidates and other causes. This channel cuts through the clutter of traditional media messages that are ignored or not responded to by potential giving demographics.
Monetize Your Mobile App
There are 5 common mobile app monetization alternatives that can be used separately or together. As well, a proper marketing plan that views the app as mobile communications channel could really take advantage of the opportunities of delivering media to consumers while on the go.
Integrating Mobile into Your Fundraising Strategy
Your new prospective donors are mobile and so are their relationships, and to become and maintain a top of mind position, you have to act as they do and engage them through and on their own turf.
iPhone Apps Fundraising Opportunities
Delay is the enemy of a call to action. This means that a request to give made at an event, by radio and tv, or print materials, all suffer from an inherent latency or delay before action can be taken. On the other hand, if a call to action is accompanied by the phrase “and download our app” or “text DONATE to 000000” to support the cause, such a call to action can be acted upon immediately by those present.
Event Marketing through an iPhone App
Use the empowering aspects of an iPhone app to enhance your event promotion, support your event’s management, and most importantly, extend your event into the digital world such as through viral sharing with social networks, monetizations through on-platform advertising, and contributions through in-app donations. Examples included the following:
