Geo-Tagging Advertising Opportunities
Geo-tagging is adding data to the media about where the media was shot, taken or about. At this point the geo-tagging advertising universe is just starting to evolve – using the above applications you will see some store locations, personal videos and pictures. But larger businesses are already getting geo-tagged, such as coffee shop franchises, restaurant chains and venues.
Virtual GPS (and related marketing opportunities) Are Here!
Imagine what you could see if you could look through your gps device and see overlaid onto a view of the actual outside environment directions, points of interest, and related offers for gas, groceries or whatever you may be interested in. Well this future is here, almost.
Mobile Phone Ads Have Almost 50% Engagement
Mobile phone advertising saw a 37% engagement while ads on the mobile web saw a 28% engagement rate, and nearly half of those who noticed ads while using location-based services took action. These are huge numbers when compared to web based banner ad clickthrough rates of 0.2-0.3%
